BookTweeter started sending out its first tweets on Twitter back on 14 June 2014.
In an effort to continue to offer affordable and effective social media book promotion to authors on every kind of budget, we have made changes to our business model twice before now, and we believe we’ve finally created the best strategy possible with our bookstore business model.
This change, however, was not about change for change’s sake. We needed to make this change to take advantage of something major that came about in the Amazon marketplace. That change, along with four other areas of interest that we keyed in on, are the five reasons we decided it was time for a different direction for BookTweeter.
(1) the change allows us to take advantage of Amazon’s and iTunes’ geolocation services
Both Amazon and iTunes provide the ability to share one link that when clicked will direct potential buyers to the Amazon/iTunes buy site in their country. This is called geolocation. When we sent links direct from Twitter to a buy site, we were only able to send every potential buyer to the US buy site. With a listing in the BookTweeter bookstore, we now offer geolocation by adding Amazon’s and iTunes’ scripts to our site.
(2) the change allows us to offer more cost-effective book promotion campaigns
Going forward, we will have four book promotion campaign options: 10 days, 15 days, 30 days and 60 days.
All options include a BookTweeter bookstore listing, repeat tweets on our multiple Twitter accounts and mentions on our other social accounts: Facebook, Google+, Instagram, Pinterest and Tumblr.
With our new pricing structure, a basic book promotion campaign is less expensive with the option to add on more options to enhance your book promotion campaign.
(3) the change allows us to offer longer book promotion campaigns
We’ve come to realize that book promotion campaigns shorter than 10 days don’t really garner the momentum and attention that longer promotion campaigns do, so we’ve started our bookstore to make sure we maximize the exposure we offer to authors.
We’ve done away with our 1-day, 3-day and 5-day book promotion campaign options, because they just don’t offer enough time for readers to discover your books.
(4) the change allows us to give authors the opportunity to list up to five buy sites on their book listing
When tweeting direct from Twitter, we only have enough characters to link to one buy site in a tweet.
With a bookstore listing on our website, we can include links to all the major buy sites for books: Amazon, Barnes & Noble, iTunes, Kobo and Smashwords. This allows potential readers to purchase books from the merchant of their choice and not be funneled into one buying experience.
(5) the change allows us to help authors with search engine rankings for their books
Quite simply, the more a thing is mentioned (linked to) on the web, the more popular it appears to be to search engines.
Every legitimate and unique instance of an author’s book on more and more websites pings search engines and each of those legitimate and unique listings helps push an author’s work higher and higher in the rankings. This is one of the reasons book blog tours became so popular.
A 60-day listing in the BookTweeter bookstore would be considered a legitimate and unique link for search engine indexers to crawl and rank. There really is power in numbers.